Greg Baresel Marketing | Digital Marketing Solutions

Have you checked out your website visitor figures lately? Is your SERPs something to be proud of or are you still languishing in P-Nowhere on page 11 of Google? Unless you re on that front page of every search, you re missing out on a huge amount of potential business. More than 90% of searchers click on the first page listings. The further down the rankings you are, the less likely you are to get a slice of that particular pie. SEO copywriting has a vital role to play in getting visitors to click on your site, but if there s nothing to grab them once they've clicked, they ll quickly bounce and never return. So there s an aspect of web copywriting that has to play a primary role in keeping your visitors coming back for more, and it s called 'Conversion Optimization . What is conversion optimization? Conversion optimization is a method of creating content that converts visitors into customers. It s vital that your message inspires not just the search engine 'bots ...

If you’re looking to give your website the biggest boost possible in the shortest amount of time, then you’re looking for a growth hack. A growth hack is any technique that can be used to give a website an instant boost in terms of its visibility and traffic and the best of these can help you to ‘skip’ a lot of the grinding that’s normally necessary for good SEO. And what is by far one of the best growth hacks is influencer marketing. When done right, influencer marketing can help you to go from 0 weekly views to hundreds of thousands. Here’s how… What is Influencer Marketing? Influencer marketing essentially means that you are working with big ‘influencers’. An influencer is anyone who has a large audience and very often that will mean someone on YouTube or on Instagram that has managed to amass a large following. These people don’t only have an audience, they also have the trust of that audience and the ability to sway opinion. Thus, if you can get them to recommend you...

First things first…what is a niche market? Unless you have been hiding in a cave somewhere for the last ten years then for sure, you have heard about the term, “niche market” before. Essentially, it is a division of a mainstream market; it is a small market that addresses that needs of a specific group of people. One good example of a mainstream market would be cars. It is an overwhelmingly huge market, and there are dozens of auto companies selling many different car types and models in the US alone. But there are people who are only looking for SUVs, and if you create a website about SUVs then you are likely to get more buyers than if you built a site about cars in general. 3 Tips to Keep in Mind When Choosing a Niche Market Now that you already have an idea of what a niche market is and why it is better to tap one, the next step is for you to find a great niche market. Many people would probably tell you to choose a niche that you are passionate about, one that yo...

There are young people who have become Internet millionaires even before reaching the age of 30, and anybody who has made the decision to earn money online would certainly like to know what these guys did to become so filthy rich. Due to the vastness of the Internet, there are so many ways for people to earn a decent income from it. You can build a website (or websites) to sell a product or service, or monetize it through affiliate marketing, Adsense, lead generation, or even by selling advertising space. Once you have plenty of traffic going into your site, then you could very well start earning money from it. If you want to become an Internet Marketer, it is best to focus your time and effort on a specific market. Studies show that niche marketing produces better results and is less costly compared to mass marketing. Think of it this way. If a customer were to buy a Gibson guitar, and he had to choose between a store that sells all kinds of electric guitars and a...

Marketing and promotion are vital for the success of an online business. Without a strong marketing strategy, then nobody will know about your brand. Make sure to try out at least one of these ways to promote your business so that you can direct traffic to your site. Google Ads Google advertising is one of the most well-known forms of paid advertising. Marketers bid on keywords and these ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. This is a great way to promote your business. It also works far more quickly compared to typical SEO methods, though it requires a little more expertise to pull it off. Facebook Ads Facebook is becoming more and more like a search engine, and people are listing their products and services on this site. Facebook offers a large variety of advertising types to suit every business model. It also offers something called sponsored stories. These s...