Greg Baresel Marketing | Digital Marketing Solutions

The first point to consider in relation to medical SEO is that whilst other industries may find it simple to stick to the 'content is king' rule, the publication of relevant copy on your site may prove to be a little more taxing. Given the complexity of the topics, the sensitivity of the intended audience and the costs involved in creating a medical site that will rise to the top of natural search rankings, you might feel that you are faced with a mammoth marketing task. This is why any sensible medical SEO marketing strategy will take a multifaceted approach to the problem that does not put all of its eggs in one basket. The second thing to appreciate is that whilst search engines are undeniably important in driving traffic to your site, they have the potential to be a little less stable in their ability to do so than you might imagine. Big search engines are constantly adapting the ways in which they filter sites and rank them using algorithms, which means a small chang...

If you’re looking to give your website the biggest boost possible in the shortest amount of time, then you’re looking for a growth hack. A growth hack is any technique that can be used to give a website an instant boost in terms of its visibility and traffic and the best of these can help you to ‘skip’ a lot of the grinding that’s normally necessary for good SEO. And what is by far one of the best growth hacks is influencer marketing. When done right, influencer marketing can help you to go from 0 weekly views to hundreds of thousands. Here’s how… What is Influencer Marketing? Influencer marketing essentially means that you are working with big ‘influencers’. An influencer is anyone who has a large audience and very often that will mean someone on YouTube or on Instagram that has managed to amass a large following. These people don’t only have an audience, they also have the trust of that audience and the ability to sway opinion. Thus, if you can get them to recommend you...