Greg Baresel Marketing | Digital Marketing Solutions

When we think of success, one of the images that comes to mind is often one of a business man (or woman) decked out in a suit, standing at the top of a high-rise building and looking out over the streets below. We associate business with success in this way for a number of reasons. Firstly, success in business often brings money and riches. Secondly, success in business suggests a certain level of skill and ability and tends to yield a higher status and importance as a result. For all these reasons, business and success go hand in hand in our minds and for many, those are the specific heights that we are aiming for. But is business success really what you want? How can you go about getting it? And what might you unwittingly be doing wrong that could be sabotaging your own success? In this guide, we’ll take an in-depth look at what it means to be a success in business; and how you should go about getting there. Be Careful What You Wish For The first thing to remember i

Have you checked out your website visitor figures lately? Is your SERPs something to be proud of or are you still languishing in P-Nowhere on page 11 of Google? Unless you re on that front page of every search, you re missing out on a huge amount of potential business. More than 90% of searchers click on the first page listings. The further down the rankings you are, the less likely you are to get a slice of that particular pie. SEO copywriting has a vital role to play in getting visitors to click on your site, but if there s nothing to grab them once they've clicked, they ll quickly bounce and never return. So there s an aspect of web copywriting that has to play a primary role in keeping your visitors coming back for more, and it s called 'Conversion Optimization . What is conversion optimization? Conversion optimization is a method of creating content that converts visitors into customers. It s vital that your message inspires not just the search engine 'bots

Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect - including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports to help you understand the health of your website. Set Goals First The first thing to do is set goals for your analytics. For example, if you are having a webinar you might want to study how many people sign up for your webinar and signed up for your newsletter. If you’ve created a white paper you may want to keep track of how many people downloaded the white paper, and if you put links inside the white paper you want to know how many people click through. Did SEO Work or Not? Using the analytics that you have available, you can find out if traffic or conversions increased after you updated your SEO on your site and added more content. What Type of Content Works Best?  You c

The first point to consider in relation to medical SEO is that whilst other industries may find it simple to stick to the 'content is king' rule, the publication of relevant copy on your site may prove to be a little more taxing. Given the complexity of the topics, the sensitivity of the intended audience and the costs involved in creating a medical site that will rise to the top of natural search rankings, you might feel that you are faced with a mammoth marketing task. This is why any sensible medical SEO marketing strategy will take a multifaceted approach to the problem that does not put all of its eggs in one basket. The second thing to appreciate is that whilst search engines are undeniably important in driving traffic to your site, they have the potential to be a little less stable in their ability to do so than you might imagine. Big search engines are constantly adapting the ways in which they filter sites and rank them using algorithms, which means a small chang

If you’re looking to give your website the biggest boost possible in the shortest amount of time, then you’re looking for a growth hack. A growth hack is any technique that can be used to give a website an instant boost in terms of its visibility and traffic and the best of these can help you to ‘skip’ a lot of the grinding that’s normally necessary for good SEO. And what is by far one of the best growth hacks is influencer marketing. When done right, influencer marketing can help you to go from 0 weekly views to hundreds of thousands. Here’s how… What is Influencer Marketing? Influencer marketing essentially means that you are working with big ‘influencers’. An influencer is anyone who has a large audience and very often that will mean someone on YouTube or on Instagram that has managed to amass a large following. These people don’t only have an audience, they also have the trust of that audience and the ability to sway opinion. Thus, if you can get them to recommend you

First things first…what is a niche market? Unless you have been hiding in a cave somewhere for the last ten years then for sure, you have heard about the term, “niche market” before. Essentially, it is a division of a mainstream market; it is a small market that addresses that needs of a specific group of people. One good example of a mainstream market would be cars. It is an overwhelmingly huge market, and there are dozens of auto companies selling many different car types and models in the US alone. But there are people who are only looking for SUVs, and if you create a website about SUVs then you are likely to get more buyers than if you built a site about cars in general. 3 Tips to Keep in Mind When Choosing a Niche Market Now that you already have an idea of what a niche market is and why it is better to tap one, the next step is for you to find a great niche market. Many people would probably tell you to choose a niche that you are passionate about, one that yo

There are young people who have become Internet millionaires even before reaching the age of 30, and anybody who has made the decision to earn money online would certainly like to know what these guys did to become so filthy rich. Due to the vastness of the Internet, there are so many ways for people to earn a decent income from it. You can build a website (or websites) to sell a product or service, or monetize it through affiliate marketing, Adsense, lead generation, or even by selling advertising space. Once you have plenty of traffic going into your site, then you could very well start earning money from it. If you want to become an Internet Marketer, it is best to focus your time and effort on a specific market. Studies show that niche marketing produces better results and is less costly compared to mass marketing. Think of it this way. If a customer were to buy a Gibson guitar, and he had to choose between a store that sells all kinds of electric guitars and a

Want to become a top blogger? Then no surprise – you are going to need to learn how to blog. Essentially, this means you need to know how to write blog posts, which in turn are just like any other type of article but arguably a little more personal and less formal. But what does a great blog post look like? Let’s find out. What is Good Writing? A good blog post is well written. But what does that mean? Well, good writing essentially means that you are efficiently conveying the message that you set out to convey. If you can tell people what you want to tell them in the fewest steps, then you have done well.Thus, a good starting point is to apply ‘Occam’s razor’ to your writing by removing superfluous words and ‘filler’. Get to the point quickly and the reader will extract value with less time and effort. But that doesn’t mean there is no space for flowery language or a large vocabulary. In fact, a great vocabulary is what is going to allow you to convey more meaning in

Private tutoring is all about word of mouth. That word of mouth doesn’t work if you have no one to spread around how great you are, though. If you’re just starting out in the private tutoring lessons and don’t have anyone to help get your name out there, or maybe you moved to a new area and don’t know anyone there yet, then you’ll want to figure out the best marketing strategies to get your private tutoring lesson business off the ground. Here’s how to market your private tutoring lessons business to get you the most clients and plenty of word-of-mouth referrals. What’s in a Name Think about the other businesses that you frequent. What makes you remember their name? Something short and to the point usually works. You might think just using your name like Bob Wright’s Tutoring is enough, but is it catchy and memorable enough? What if you have a name that's hard to spell or pronounce? Something catchy, clever, and memorable is going to catch people’s eyes. Usually when p

We can find a lot of content writers but many of them do not satisfy your content needs the way you want it. The irony of the fact is that no one knows what the perfect web would content for a particular website. Well I am here to share with you a few guidelines that can help to write good content for SEO web development. - Remember when you write about complex concepts not use too many technical words because not all people can understand it. They might just be turned off by the terms and technical jargons and will ultimately leave your website. So write from the user perspective and not to satisfy your ego. Always write clearly and be authentic, it is better than to risk coming across as being pretentious. - Always be clear and to the point, which means always use active voice and direct sentences. This doesn't mean that you cannot use passive voice but use it only when necessary. Also make sure that you always sound assertive to your audience. - Some writers often tend

There will be very few internet surfers who are unaware about content writing and the several benefits that it offers to websites. For those who have heard this term for the first time, in the simplest terms it is nothing but writing for the websites. It can be in any form such as website content, articles, blogs, press releases etc. However, one needs to remember that writing for the web is quite different from writing for newspapers, magazines and other journalistic mediums and a website s content must be potential enough to perform dual functions of providing information to website surfers, as well as, drawing the attention of potential customers towards an online business. Content is often called the 'king of a website and needs to perform certain crucial functions. First of all, it is essential that a writer involved in website content writing is aware about the website and the online business thoroughly, before writing anything for the website. It is equally important f

Without doubt content is simply the most fundamental element of a website and hence the importance of significance of web content writing can never be denied. It is one of the fastest emerging areas of the web development sector as it plays a vital role in the online promotions and marketing processes. Besides, it also plays a crucial role in increasing the search engine rankings of the website. So all those who wish to see their websites on top position in the search engine ranking results, must need to have a relevant and appropriate content on their websites. Therefore it becomes really important to seek out the assistance of professional content writers to write quality content. Understanding the need and importance of web content many web development companies have surfaced up in the Indian economy that offer content based services. These services are really beneficial in attracting traffic to the websites. Apart from enhancing the traffic to the website content writing is

As well as optimizing your channel, you can also optimize your videos themselves in a number of ways which will help them to get discovered more easily. The first thing to do here is just to ensure that your videos are HD and that they have thumbnails. Try to avoid shaky cameras, or stolen content. Doing this will ensure your videos are seen as high quality by YouTube and that in turn will mean they get promoted more readily. At the same time though, you should also think a little about SEO… An Introduction to YouTube SEO SEO is ‘Search Engine Optimization’ and essentially it means designing a web content in a way that makes it ‘Google friendly’ or in this case ‘YouTube friendly’. The main way most people find new content on YouTube is by searching for it and in this sense, YouTube is very similar to Google. In fact, the search engine is built by Google and is actually the second biggest search tool on the net in terms of the number of queries it receives! So what can you